Thursday, July 16, 2009

Dollarization and the "Art of Selling"...

In future entries, I'll write about how Dollarization must be integrated into the selling process. It is not enough to unilaterally calculate a claim of value and dump it on the customer. The process must be architected from the beginning.

On a related topic, I'm proud to share this tidbit: the editors at Soundview Executive Book Summaries (the folks that publish those brief digests of leading business books) have included The Dollarization Discipline in their "Art of Selling" Collection. This collection includes 15 titles from the past several years. Visit Soundview Art of Selling Page

Soundview editors had previously selected The Dollarization Discipline as one of the Top 30 Business Books of 2005. With approximately 9,000 new business titles appearing each year, being included in this prestigious company was quite an honor.

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